The Federal government has become one of the largest incubators for small businesses. A reliable and secure customer that sets aside a portion of the hundreds-of-billions of dollars spent every year to create a safe harbor for start-ups and growing companies. However, those gaudy topline numbers act as neon lights attracting newcomers and obscuring the complexities and nuances that exist within the Federal market.
This reality tends to set in once a company has taken the first step of registering with SAM and establishing itself as a Federal contractor. However, once that is done, where does a company go from there, what are the next steps? In this market, there is rarely a straight line to that first contract win. There is a maze of potential decisions; some prove fruitful while others burn through precious capital. In a universe of thousands of potential customers and contracts, where will you begin?
Let's look at the first fork in the road that many startups will face. All signs point to SAM, that is where the opportunities exist. Though what about knowing the customers you should be targeting?
The standard result of this decision is chasing anything that looks like it fits or matches a keyword search. Leading to a pipeline with no rhythm or reason other than capturing revenue. Revenue is essential, but this line of thinking ignores the reality that dozens of other companies are chasing those opportunities too. To stand out from the crowd you have to know more about the customer than where to send the proposal.
Refuse to follow the herd mentality of merely reacting to SAM, instead focus your time on a select group of customers. This patient and measured approach will result in a higher quality pipeline and greater knowledge of how to pursue each customer.
If you opted for the patient path over the all in on SAM approach, now comes your strategy on how to pursue your list of targeted customers. That's right, you're about to face another fork in the road. SAM shows you a limited number of open competitions, however, your preferred customers may use a number of procurement options that will never show up on SAM. The subcontracting path is tried and true, but how do you determine a list of teaming candidates?
Understanding how each customer procures your services, beyond the limited scope of SAM, will give you the information to increase your surface contact and exposure to each customer. When it comes to pursuing opportunities winning is great, but it isn't everything. View submitting proposals as a marketing tool and reason to communicate with your customer. When you happen to get a debrief on a loss, take the feedback as roadmap to identify the processes you need to improve.
As a startup, dealing with a pipeline full of multiple customers quickly becomes a losing proposition. You have to be strategic about how you invest the time of your limited resources. Focusing on, and establishing, your rapport with a handful of customers while developing a few targeted teaming relationships will pay dividends in the long run. Avoid losing them to the ill-advised chaos of just reacting to everything on SAM.
With their time dedicated to so many other critical tasks, how do you find the time to collect, analyze and apply the information that leads you down a more deliberate path forward?
Contact us today to learn more about our solutions that go beyond products and focus on helping our startup customers reduce the learning curve and identify actionable pathways to success.
Is your company prepared for the shifting landscape within Federal IT procurement? For nearly twenty years, GSA Schedules and agency-IDIQs paved the way for the evolution of second-tier competitions. In 2019, GWACs outpaced IDIQs, for the first time, to become the Government's preferred pathway. Every Federal customer interacts with GWACs, and these vehicles continue to lure in new adopters. From the broad range of services to the number of contractors vying for work, the loyalty to IDIQs is waning as customers begin their march towards GWACs. For many, this statement makes sense; however, getting on a GWAC, let alone finding success, creates a challenge unique to these types of vehicles. It isn't enough to know POLARIS, CIO-SP4, and 8(a) STARS III; a clear vision and strategy are critical to determining the right team, surviving the scorecard, and moving into post-award with a proactive plan to capture business, rather than hopelessly reacting.
written by Jim Sherwood, published 03/09/2021
Revenue growth is the primary focus of every small business, but in a market as complex and fluid as the federal contracting market, growth can often stall due to the lack of the right resources. And when effectively managing expenditures puts the right resources out of reach, small businesses often get caught in a growth Catch-22.
written by Jim Sherwood, published 01/25/2021
Huntsville, Alabama, has long represented a tantalizing market that always felt out of reach for many contractors. Over the last decade, this zip code has been a focal point of growing interest as it became home for many organizations that, on an annual basis, manage billions in contract spending. Based on the latest news, Huntsville's influence over the aviation, space, and missile enterprise will grow significantly in 2021.
written by Jim Sherwood, published 01/15/2021